The Power of Fan Cultures
This has been Boing Boinged, but in case you missed it, here’s notes on a panel from The National Association of Television Program Executives called Engaging for Insight: Putting the Power of Fan Cultures to Work for You.
The panel included:
Moderator(s): Stacey Lynn Koerner, President, The Consumer Experience Practice, Interpublic Group of Companies
Panelist(s): Larry Lieberman, Chief Marketing Officer, Virgin Comics LLC
Lydia Loizides, Vice President, Media & Technology Analytics, The Consumer Experience Practice, Interpublic Group of Companies
Jim Turner, Vice President, Digital Media, A & E Television Networks
Ilya Vedrashko, Emerging Media Strategist, Hill Holliday
Good reading.