PicksPop is a relatively new entry in the how-can-we-make-fantasy-sports-enthusiasm-work-for-other-genres category. Like Fan.IQ where sports fans can get points for making correct predictions about games, on PicksPop, fans can get points for making correct predictions about… all kinds of showbiz things. This week, for instance, you can get up to 4000 points for your guess regarding which movies will do best this weekend, which team will be first on Amazing Race to get into a form of transportation next, and what color hair the model’s going to have at some point on some upcoming game show. Says the founder and CEO:

“Celebrity sites are everywhere and we wanted to turn all that enthusiasm into a game itself– to see who can predict the unpredictable,” said Tom Jessiman, founder and CEO of PicksPal. “Everyone claims to be able to predict who will be tossed off American Idol. Now, as we say at PicksPal, think you’re good? Prove it.”

If you invite your friends to form a league with you and they get points, you get points too, so they’ve built in an incentive for bringing other people into the online space with you.

Anyway, the site is way too pink for me, and I’m not sure whether this whole fantasy non-sports thing is going to be a fad or whether it will stick. There sure are people who’ve earned lots and lots of points on there though, so at least for some people, it’s sticking now.