Earlier I wrote (in a deleted post that went to feed first):

Last.fm just debuted a new (currently subscriber-only) beta site. Not a lot of big changes (a good thing!). The coolest change is that you can now create playlists and embed them in your blog. So let’s see if this cute little playlist of songs you can download for free on their site works here.

Well, it didn’t, plus it screwed up the blog formatting something awful, though I think that’s my blog theme’s fault and not Last.fm’s. I’d embed it in the sidebar but that seems a little too far astray from this blog’s purpose. Plus it’s too wide.

You can also now export your personal radio stream to another site — that means all the songs it knows that I’ve listened to since subscribing that it has rights to license (a lot of them!) can now be embedded as a flash player radio in any website I have. Not a player that automatically makes noise when you load the page (is that MySpace’s most annoying quality or what?), but one that lets you click to play. And they are going to make this available to everyone, not just subscribers.  This is something users have been requesting for quite a while.
This effectively means that everyone can easily run a radio station of the music they listen to off of their web page (MySpace page too). I’d think that as more of these start popping up on websites outside Last.fm it will generate a lot of viral publicity for them and get more people using their service.
Color me impressed.