Fans&Boxer for Charity

From the world of boxing comes news of a fan-organized charitable event that sounds like it was a huge success:

It would be hard to find better examples of the power of the Internet and fans interacting with their boxing hero. Australian based supporters of Kostya Tszyu held a sparring day on Saturday titled “Crewfighter” at the former undisputed champion’s gymnasium in Sydney. All of the details, including the matches, catering, prizes, merchandise, video filming, after fight dinner and designated charity for proceeds were all organised via the Internet and in the Forum at www.KostyaTszyu.com. Organiser Mark “Seafarer” Fellows came up with the idea whilst speaking with a fellow Tszyu Crewer late one night.

[...]

Fellows took the concept to Tszyu, who loved the idea. The 37 year-old junior welterweight star has always had a close relationship with his fans and regularly holds live web-chats with them through his website as well as making advertised public appearances to meet fans, sign autographs and pose for photos.

I know even less about boxing than I do other sports, but I know I like it when I see someone willing to go out of his way to support his fans when they organize meaningful events in his name.

There are a lot of charity events in which celebrities participate, and this suggests what could be a fruitful way to channel fans’ creativity toward good causes while enhancing the bonds between artists and fans.

Comments are closed.